Class Discrimination Is Right - Oluwatobi_

The claim that luxury brands like Hublot refuse to sell to certain people, even if they are wealthy, is misleading. While high-end brands may verify the legitimacy of a buyer’s wealth to avoid illegal associations, they do not arbitrarily reject clients based on status. The seller’s refusal and subsequent broke-shaming of the client, despite their readiness to pay, was not only discriminatory but harmful.

Supporting such behavior perpetuates elitism and an unhealthy notion of gatekeeping luxury goods. Businesses like Hublot cater to wealthy clients but are ultimately in the business of selling, not denying access. Encouraging this exclusionary attitude promotes classism and arrogance, ignoring the fact that luxury brands aim for inclusivity, as long as the buyer’s wealth is legitimate.